Work · 03
A furniture catalogue for the whole home, in English and Russian. One row of six finishes recolours every piece in the grid, photographed rooms carry hotspots on each item, and products can be bought in a standard size or configured in 3D with a live price.
How we turned a furniture range into one catalogue you shop by room and by finish, with the price visible before you order.
01 · The idea
Samoeto does not sell pieces one at a time and hope they go together. The collections are built as one interior, so a wardrobe, a chest, a panel above it and a chair beside it share a finish and a language.
02 · Identity
A light display face over a soft geometric sans, on a ground of ivory and sand. The only strong colour is a terracotta accent, used for actions and for the markers on room photos, so the furniture photography carries the page.
03 · Choose a base
The base collection sits under a single row of swatches. Pick a finish and every wardrobe, chest and TV unit in the grid is re-photographed in it, in the same room and the same light, so the comparison is the finish and nothing else.
04 · Ideas for the home
Light and calm, or deep and expressive. Each room is named for its type and its finish, so a visitor can start from a feeling and land on a specific set of pieces.
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